Amazon knows the way to everyone’s heart, and surprisingly, it’s not in the form of two-day shipping.

Amazon knows the way to everyone’s heart, and surprisingly, it’s not in the form of two-day shipping.

The retail site has launched the first ever futuristic grocery store concept called Amazon Go. The soon-to-be store will allow shoppers to quickly and conveniently purchase items without ever waiting in a line or checking out. The “Just Walk Out Shopping” experience requires that customers enter with their Amazon Go app. From there, no other proof of purchase is required. The app automatically detects when items are taken from or returned on shelves. Thus, your “virtual cart” is all you need, and once done shopping, you’re free to leave the store. (Imagine doing all your holiday food shopping on your own watch, without all the hassle and and chaos of checking out..)

The store will offer all the essentials, as well as ready-to-eat items, just like any other market. For now, the company is testing the concept only with Amazon employees at the store’s Seattle, WA location.

Watch the video above for a look at the complete Amazon experience! 

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