A Reese’s Peanut Butter Cup Burrito? The #Cupspiracy Revealed

For a while now Reese’s, makers of everyone’s favorite peanut butter cup, have been teasing a new product on social media. Was it a Reese’s Peanut Butter Cup burrito? A cookie? What?!

Using the hashtag #cupspiracy, they made our imaginations run wild. Finally, the truth is out. Reese’s is a releasing a new product: a peanut butter cup filled with chocolate bits. We’ll take it. 

The good folks over at Food & Wine got an inside look at (the lucky…) and here’s what they had to say:

The chocolate bits maintain their crunch despite being enrobed in peanut butter and chocolate, providing a delightful textural contrast that’s been missing Reese’s up to this point.

While we would have loved to see something with a Latin influence, a little dulce de leche never hurt anything, we’re exctied to take a bite out of this. The product is out in May and comes in the standard size and jumbo.