If you’ve spent time in a Mexican restaurant, you’ve probably noticed bottles full of colorful liquid in a curvy, clear glass: Jarritos. Jarritos are a naturally sweet Mexican soda that came about after World War II when businessman Don Francisco Hill created a new line of soft drinks sold in a larger bottle. Originally offered in coffee flavor only, Hill expanded production after he developed a process to remove tamarind juice extract. Soon after, Jarritos became the most popular drink in Mexico and one of the most popular sodas among Latin consumers in the United States. Though it took more than 40 years for Jarritos to make it's way here, today, it's as easy to find them in Mexican restaurants as it is alongside taco trucks and on supermarket shelves.
This beloved soda is also popping up in bars. With up to 15 flavors in production (including hibiscus, guava, mango, and grapefruit), mixologists are turning a childhood favorite into a new adult pleasure. Mixing up Jarritos cocktails is not as far fetched as you may think. In fact, Grapefruit Jarritos is the secret ingredient in La Paloma, a tequila-based cocktail invented in the town of Tequila, Jalisco. Delicious and refreshing, it's popularity has skyrocketed past that of the common margarita.