Behold: Oprah Winfrey has unveiled a new frozen food line. And you know you’re gonna buy it. Don’t front.
Rumors about Oprah’s foray in the food world started last summer when Winfrey’s business applied to trademark a line fo food under “Oprah’s Kitchen”. That application had a wide scope and listed out packaged foods, water, baked goods, juices, and more.
Finally, that line is here, though a little smaller than originally rumored. The line is called “O, That’s Good” and it’s produced by Kraft Heinz. The line consists of eight refrigerated “comfort foods” that are good for you (four soups, four pastas or dies) and they have no artificial ingr3edients. They retail for $4.49 to $4.99 and 10 percent of the profits go to hunger-relief orgs.
The idea came from Winfrey’s own experiences. This is what she told USA Today:
“I was sitting at my table in my own home and had whipped up some cauliflower, trying to make myself think I was eating mashed potatoes, but it was not working. So I thought, ‘What if I used a portion of the mashed potatoes and added the cauliflower? Then, I would have a substantive mashed potato-cauli dish.”
Though obviously that concept isn’t new, we’d still buy these. If it’s good enough for Oprah, it’s good enough for us.